So, have you created your video and uploaded it on your YouTube channel. Now you want to share your video on social media like Facebook, Twitter, Linkedin, etc. But wait, don’t share it as a link. Because many viewers will not click on the link it’s a natural phenomenon, they want short-cut. So, instead of giving a link on social media just give a native video. Now, the question is what is Native video?
What is Native Video?
Native video is a video that is directly played on social media. You can easily upload any video just like an image. There is no link provided, it will automatically play your video. The advantage of native video is that the user doesn’t have to click on unnecessary links or new windows, meaning the content is directly available on the social network like youtube.
Why we should use Native Video?
They get better reach:- Nowadays social media sites like Facebook are a more engaging network. Facebook wants to keep its user on their platform rather than go to Youtube or any other network. As it’s a very simple process upload your video on Facebook and then Facebook will promote your video as going to another place by clicking click.
Creates a video gallery:- Whenever you post any images to Facebook, it automatically creates a gallery, so that users can see images any time whenever they want, the same thing happened with native video. Whenever you upload a video, it automatically creates a gallery of all videos, so that users can find any video anytime.
Easy editing features:- Both Facebook and Twitter have easy editing features, but both have different features. On Facebook we can choose a Thumbnail of any video, we can also add subtitle, CTA on video. It will automatically play the video (if users have enabled this).
On Twitter, we can easily drag and drop. rearrange or delete the video or clip. We can also trim the video on twitter.
The Benefits of Native Video
There are several advantages of why you should spend more time to upload native videos on a different platform instead of just copying and pasting a youtube link. The biggest advantage is social network give a priority to native videos in newsfeeds. It is gaining higher visibility and engagement as a result.
The interaction rate of native videos was 109.67% higher than shared YouTube videos, and that native Facebook videos had a 477.76% higher share rate than YouTube videos posted onto Facebook.
Another advantage will be whenever you share your native videos on Facebook, Twitter, LinkedIn, or Instagram it automatically creates a gallery, it will be there permanently users can view it anytime easily. Meanwhile, shared videos will not be in the gallery, instead, it will disappear into your feed.
Want some help maintaining your video output? Check out WebLok and see what we can do for you.
